Sea Change | TLA London to Brighton Cycle 20232022-12-24T11:30:40+00:00

19th MAY 2023


Over £80,000 raised since 2019!

19th MAY 2023

Over £80,000 raised since 2019!

We are back for a 5th year!

Join colleagues for a stunning charity cycle

Following the success of Sea Change 2019, 2020, 2021 and 2022 the 63-mile cycle from London to Brighton is set to return for a 5th year on the 19th May 2023. As many as 200 riders from UK media, tech, marketing and advertising businesses will come together with the aim of raising £60,000 for our charities!

As with previous year, the event is being funded through sponsorship. Which means every penny of rider entries will go directly to creating better mental health and wellbeing for people working in the sector.

You can enter as an individual or as a corporate team – so rally the troops and get in touch. Remember 100% of money raised through entries goes to charity!

To make this event possible we’re looking for sponsors across a number of packages for 2023 🙂 If would would like to discuss or know please contact [email protected].

Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike




Riders in 2023


Raised for Charity


Great Years

Challenge Yourself
Support Your Colleagues
Raise Money for Charity

Challenge Yourself, Support Your Colleagues and Raise Money for Charity

Challenge Yourself

Support Your Colleagues


What other say


It was a big challenge so I felt I achieved something significant, it was brilliantly organised and loads of fun. I really loved the camaraderie that we got from cycling in a small group. The scenery wasn’t bad either!

Charlie Parkin, NABS Fundraising Director

I felt really proud to have completed such a difficult challenge (in the pouring rain!) and thoroughly enjoyed taking it on with a lovely team of people around me. I also was very pleased to be doing it in aid of a great charity, and with people from my industry!

Georgie Altman, Google

Frequently Asked Questions

What’s Included?2021-12-13T11:05:59+00:00
  • A support team to cycle with
  • Easy access to mechanical support throughout the day
  • Lunch stop on the route
  • A Sea Change cycling jersey
  • A finishing medal
  • An amazing after-party in Brighton with music, food and a free bar!
Why Ride2021-12-13T11:06:43+00:00
  • The cycle will provide a chance to bond with teammates, make new friends and make a meaningful difference for others.
  • You’ll play your part in helping our charities fulfil its mission to improve the wellbeing of everyone.
  • 100% of entry fees received for the cycle will go to charity.
How to Enter2023-01-05T10:21:39+00:00

If you’d like to enter or would like any more info please get in touch via the contact form or email [email protected]

Fitness Level Required2021-12-13T11:07:50+00:00

Everyone is welcome! The cycle is open to people of all cycling abilities – from first-time road cyclists to experienced riders. The support team will be on hand to ensure a safe and enjoyable journey for everyone.

It’s not a race, some may complete it in 3 hours, others 8 hours. Whatever your ability we’ll ensure you make it to the finish to celebrate your achievement.

Changes for 20232022-12-04T07:48:20+00:00

Whilst feedback for previous events was very positive we can always make the event bigger and better!

  • The biggest change will be grouping by ability with stronger cyclists starting later with an aim for participants to finish in Brighton closer together.
  • Half Distance or Relay Options, tackle the first or second half of the route!
  • Bike Hire
What happens at the start?2022-02-19T06:20:25+00:00

We meet at the central island outside Columbia Hotel, Lancaster Gate (Google Maps | What3Words), from 07:00.

We’ll have racks to for bicycle, water for your bottle(s) and coffee to prepare along our cycling partners, European Cycling Tours who’ll be on hand to provide any last minute bike maintenance.

You’ll also be able to store a bag in the European Cycling Tours van, which will meet you at the end.

After we’ve got everybody checked in and registered we’ll ensure everybody knows who their cycle leader is, do a quick round of thank you’s so we can get you on your way!

The grand depart is at 08:30, when we head towards Marble Arch for the obligatory event photo!

What happens at the finish?2021-12-13T10:01:07+00:00

After 62 miles we’ll reunite at Patterns Bar in Brighton (Google Maps | What3Words), we expect first riders in around 15:00 but it’s not a race!

Feel free to head the pier for a finish line photo before heading over to Patterns, where you can be reunited with your kit from European Cycling Tours, and store your bike in Patterns whilst you celebrate.

There will be an open bar upon arrival and food will be served when we’ve all riders have safely been accounted for.

We’ll have exclusive use of the bar until midnight so feel free to relax and celebrate your achievements! Just don’t forget to take your bike with your when you leave 😎

What support is available during the ride?2022-03-01T11:17:05+00:00

Group that ask during registration will have a cycle leader allocated, they’ll have (and know) the route. We will provide the route ahead of the event though if you wish to load it onto your cycling computer or phone if you wish to be self-supported.

At the start you’ll be give an emergency support contact (ICE Card) in case you have any issues such as mechanical you’re unable to fix by yourself.

Please take everything you need for the ride as it’s unlikely you’ll be able to access any kit you store on the van before the end. This includes:

  • Lights
  • Puncture repair kit
  • Water bottle(s)
  • Clothing appropriate for the weather

We will have 2 floating support vehicles throughout the day, along with a set support vehicle at the lunch break in Bletchingley. A member of ECT will also act as the back marker ‘Lanterne Rouge’.

How can you support the event2022-05-27T12:47:53+01:00

If you would like to support the London to Brighton Sea Change event please contact us.

Support is always welcome, from sponsoring the event, setting up your own or Team Just Giving page or helping on the big day.

Challenge Yourself

The Route

Led by a support team, this is a cycling experience not to be missed. It is open to people of all cycling abilities, although training is recommended.

The iconic route will begin in South London before taking in the beautiful Surrey and Sussex countryside and finally embarking on Brighton’s iconic beachfront.

Once in Brighton, you’ll celebrate a successful day’s cycling at an exclusive after-party, complete with music, food and a free bar.

A GPX file of the 2023 route will be provided ahead of the event so you can load it onto your bike computer or smart phone.

2022 Teams

London to Brighton 2023

Use this form to send a general enquiry or sign-up as an individual / corporate team.

Entries cost £300 per rider.

A member of the events team will be to progress your enquiry.

We're currently taking team registrations. 8 weeks out we'll request individual rider names and details 🚴‍♀️ 🚴‍♀️ 🚴‍♀️

Partners and Charities

Sea Change
European Cycling Tours
Patterns Bar
Under One Sky
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