Sea Change | TLA London to Brighton Cycle 20242023-09-16T17:03:59+01:00

We’re back. Save the date.

FRIDAY 31st MAY 2024

Over £110,000 raised since 2019!

We’re back. Friday 31st May 2024.

Over £110,000 raised since 2019!

Back in 2024 for our 6th year!

Join colleagues for a stunning charity cycle

Following the success of Sea Change 2019, 2020, 2021, 2022 and 2023 the 63-mile cycle from London to Brighton is set to return for a 6th year. As many as 200 riders from UK media, tech, marketing and advertising businesses will come together with the aim of raising £50,000 for our charities!

As with previous years, the event is being funded through sponsorship. This means every penny of rider entries will go directly to creating better mental health and wellbeing for people working in the sector.

You can enter as an individual or as a corporate team – so rally the troops and get in touch. Remember 100% of the money raised through entries goes to charity!

To make this event possible we’re looking for sponsors across a number of packages. If you would like to discuss or know please contact [email protected].

Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike
Extreme Sports Bike




Riders in 2024


Raised for Charity


Great Years

Challenge Yourself
Support Your Colleagues
Raise Money for Charity

Challenge Yourself, Support Your Colleagues and Raise Money for Charity

Challenge Yourself

Support Your Colleagues


What other say


It was a big challenge so I felt I achieved something significant, it was brilliantly organised and loads of fun. I really loved the camaraderie that we got from cycling in a small group. The scenery wasn’t bad either!

Charlie Parkin, NABS Fundraising Director

I felt really proud to have completed such a difficult challenge (in the pouring rain!) and thoroughly enjoyed taking it on with a lovely team of people around me. I also was very pleased to be doing it in aid of a great charity, and with people from my industry!

Georgie Altman, Google

Frequently Asked Questions

What’s Included?2023-05-27T10:07:46+01:00
  • Easy access to mechanical support throughout the day
  • Luggage transfer to Brighton
  • Coffee and snacks to warm up at the start
  • Catered lunch stop on the route
  • A wooden finishers medal
  • An amazing after-party in Brighton with music, food and a free bar!
Why Ride2023-05-27T10:07:25+01:00
  • The cycle will provide a chance to bond with teammates, make new friends and make a meaningful difference for others.
  • Challenge yourself!
  • You’ll play your part in helping our charities fulfil its mission to improve the wellbeing of everyone.
  • 100% of entry fees received for the cycle will go to charity.
How to Enter2023-04-06T10:29:41+01:00

If you’d like to enter or would like any more info please get in touch via the contact form or email [email protected]

Fitness Level Required2023-05-27T10:07:12+01:00

Everyone is welcome! The cycle is open to people of all cycling abilities – from first-time road cyclists to experienced riders. The support team will be on hand to ensure a safe and enjoyable journey for everyone. The event is not a race, it’s a charity event designed to be inclusive, and as such provisions such as lunch and finish line food timings are centred around when we expect the bulk of riders to be available.

You can also opt to ride half distance (31 miles / 50 km), which means riding to, or starting from the lunch stop and using public transport for the other part of the journey.

It’s not a race, some may complete it in 4 hours, others 10 hours. Whatever your ability we’ll ensure you make it to the finish to celebrate your achievement.

Changes for 20242023-05-27T10:05:00+01:00

Whilst feedback for previous events was very positive we can always make the event better! Currently we are looking at:

  • Minor changes to the 2023 route
  • Changes in lunch stop and finish line food.

Email [email protected] if you wish to share any feedback from previous years.

What happens at the start?2023-05-27T10:03:49+01:00

We meet at the central island outside Columbia Hotel, Lancaster Gate (Google Maps | What3Words), from 07:00.

We’ll have racks to for bicycle, water for your bottle(s) and coffee to prepare along our cycling partners, European Cycling Tours who’ll be on hand to provide any last minute bike maintenance.

You’ll also be able to store a bag in the European Cycling Tours van, which will meet you at the end.

After we’ve got everybody checked in and registered we’ll ensure everybody knows who their cycle leader is, do a quick round of thank you’s so we can get you on your way!

The grand depart is at 08:00, when we head towards Marble Arch for the obligatory event photo!

What happens at the finish?2023-05-27T10:03:29+01:00

After 62 miles we’ll reunite at Patterns Bar in Brighton (Google Maps | What3Words), we expect the first riders at around 14:00 but it’s not a race!

Feel free to head the pier for a finish line photo before heading over to Patterns, where you can be reunited with your kit from European Cycling Tours, and store your bike in Patterns whilst you celebrate.

There will be an open bar upon arrival and food will be served when we’ve all riders have safely been accounted for.

We’ll have exclusive use of the bar until midnight so feel free to relax and celebrate your achievements! Just don’t forget to take your bike and kit with your when you leave.

What support is available during the ride?2023-05-27T10:02:41+01:00

We will provide the route map in advance (GPX)which you can use on your phone or cycle computer. ALL RIDERS should have the route in case you become detached from your group. We ask that at-least one member of your group is the nominated leader. TLA Cycle leaders may be available to jump into teams that need it but this cannot be guaranteed.

At the start you’ll be given an emergency support contact (ICE Card) in case you have any issues such as mechanical you’re unable to fix by yourself.

Please take everything you need for the ride as it’s unlikely you’ll be able to access any kit you store on the van before the end. This includes:

  • Lights
  • Puncture repair kit
  • Water bottle(s)
  • Clothing appropriate for the weather

We will have 2 floating support vehicles throughout the day, along with a set support vehicle at the lunch break in Bletchingley. A member of ECT team will also act as the back marker ‘Lanterne Rouge’.

How can you support the event2022-05-27T12:47:53+01:00

If you would like to support the London to Brighton Sea Change event please contact us.

Support is always welcome, from sponsoring the event, setting up your own or Team Just Giving page or helping on the big day.

Half-Distance Option2023-05-27T10:00:59+01:00

You can choose to ride half distance (31 miles / 50 km) in a relay with each of you completing half the route!

This means means riding to, or starting from the lunch stop and using public transport for the other part of the journey whilst your relay buddy cycles.

Choose to start from Marble Arch and cycle through London or cruise into Brighton and watch the pier come into sight.

Please note. If you are hiring a bike AND only riding the second half you should make arrangements to collect your bike from the start.

Bike Hire2023-05-25T04:40:56+01:00

No bike for the big day? No problem has you covered. Choose from a variety of bikes, and book online with them. Bikes will be delivered to the start for you to collect, and then the bikes will be picked up in Brighton after you complete the challenge.

When you register and select Bike Hire you will be given instructions on how to book your hire.

Bike Parking in Brighton2023-05-27T10:19:58+01:00

Bike storage/parking will be available at the finish line venue so locks aren’t necessarily required but please bring one if you would like to.

Event Bike Insurance2023-05-27T10:15:48+01:00

All participants are required to organise their own personal sports travel insurance. We recommend Sports Cover Direct –  but please also check any personal/work insurance you in place which may already cover you.

NB. This event is categorised as an ‘Organised road cycling event of no more than 72hrs’

Luggage Transfer2023-05-27T10:19:13+01:00

You can drop your bag off at the start line registration, we will have tags/pens available to add to your bag.

The luggage van will then go straight to the finish, where bags will be transferred into Patterns Bar to collect when you finish.

Unfortunately. due to logistics, there will be no opportunity to get access to your bag at the lunch point so please carry anything with you that you’ll need for the whole ride.

Challenge Yourself

The Route

Led by a support team, this is a cycling experience not to be missed. It is open to people of all cycling abilities, although training is recommended.

The iconic route will begin in South London before taking in the beautiful Surrey and Sussex countryside and finally embarking on Brighton’s iconic beachfront.

Once in Brighton, you’ll celebrate a successful day’s cycling at an exclusive after-party, complete with music, food and a free bar.

A GPX file of the route will be provided ahead of the event so you can load it onto your bike computer or smartphone.

London to Brighton Route Map


London to Brighton 2024

Use this form to send a general enquiry or sign-up as an individual / corporate team.

Entries cost £330 per rider.

A member of the events team will be to progress your enquiry.

We're currently taking team registrations. 8 weeks out we'll request individual rider names and details ?‍♀️ ?‍♀️ ?‍♀️

Partners and Charities

Sea Change
European Cycling Tours
Patterns Bar
Under One Sky
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