Join the UK media industry’s charity cycle on the 9th October 2020 in aid of NABS.

Thank you to everybody who took part!

We look forward to welcoming you for 2021.


 Join colleagues  for a stunning  charity cycle

Following the success of Sea Change 2019, the 63-mile cycle from London to Brighton is set to return for 9th October 2020. As many as 150 riders from UK media, tech, marketing and advertising businesses will come together with the aim of raising £35,000 for industry charity NABS.

As with last year, the event is being funded through sponsorship. Which means every penny you pledge will go directly to creating better mental health and wellbeing for people working in the sector.

You can enter as an individual or as a corporate team – so rally the troops and get in touch!



 The Cycle

A self-supported ride in your team, this is a cycling experience not to be missed. It is open to people of all cycling abilities, although training is recommended.

The iconic route will begin outside The Columbia Hotel (Lancaster Gate) in London before taking in the beautiful Surrey and Sussex countryside and finally embarking on Brighton’s iconic beachfront.

Once in Brighton, you’ll celebrate with your team mates, safe in the knowledge you've raised much needed money for NABS!



  • Due COVID-19, the nature of the event will be smaller and simplified this year
  • Self-supported cycle with full GPX mapping provided
  • Easy access to mechanical support throughout the day
  • A cafe lunch stop half way with access to your luggage if you wish to bring food

  • The cycle will provide a chance to bond with teammates, make new friends and make a meaningful difference for others
  • You’ll play your part in helping NABS fulfil its mission to improve the wellbeing of everyone working in the advertising and media industry
  • All entry fees received for the cycle will go to NABS and help it provide expert, impartial and friendly advice through a number of initiatives and projects

Places on the cycle are £250 per person! 100% of all money raised goes to NABS.

If you’d like any more info please get in touch with us at

Everyone is welcome but you must be capable of riding at-least 30 miles. The support team will be on hand to ensure a safe and enjoyable journey for everyone.

Whilst feedback for the 2019 and 2020 events were very positive we can always make the event bigger and better!

The biggest change will be grouping by ability with stronger cyclists starting later with an aim for participants to finish in Brighton closer together.

We have also had requests for super keen cyclists to ride from London to Brighton to London in one day so will look to accommodate that with an earlier start.


If you’d like any more information please use this form or get in touch with us at

Register your team